Joyride is designed specifically for early-stage companies with aspirations to build lifestyle brands. We are strategic marketing consultants that guide our partners through the exhilarating brand journey from idea to success story. Our team works at the speed of life leaning on intuition and experience gleaned from over 30+ years of working with brands ranging from Fortune 100 to start-up ventures. Joyride services flex based on your brand’s development, including new brand creation, launch plans, acceleration initiatives, and sprint sessions focused on innovation.
Let’s work together. You’ll enjoy the ride.
Cypher is a Latin-crafted energy drink that unlocks a new kind of energy that flows all day. It’s packed with 260 mg of caffeine, 3 grams of protein, 2 grams of fiber, hydrating electrolytes, and zero sugar. And with no carbonation, it drinks like juice. Cypher is available in three Latin flavors. Joyride created the brand identity, packaging, and website, then launched it with ‘Viva La Energia,’ a campaign featuring Grammy-nominated producer Foreign Teck across digital, social, and retail.
Clear Cut Hero is a healthy hydration beverage that is taking the sports drink market by storm. The Joyride team created the name, brand identity, tagline, and packaging. Then developed and executed launch marketing that included website, social media, influencer marketing, paid media, point-of-sale, trade marketing, and several big bets like the Arnold Fitness Expo, NFL Combine, and the Kroger Wellness Experience. The efforts have the brand punching ‘above its weight’ in terms of buzz, sales, distribution, and retail sell-in.
The Joyride team created a social media campaign called ‘Never Lose Your Phocus’ to refresh the brand at the beginning of 2024. Social content spanned brand, lifestyle, flavor, ingredient, and topical messaging pillars across all relevant social media platforms. The campaign contemporized the brand, grew followers, and increased social engagement rates.
Levo Energy + Focus is a small bottle making a big splash. Joyride created the name, brand identity, tagline, and packaging. Then developed and executed launch marketing that included website, social media, point-of-sale, and trade marketing. Levo, which means ‘to elevate’ in Latin, is an appropriate way to describe the impact this brand is having on the energy shot market.
Brian is an award-winning brand and creative marketer who has worked with world-class brands like Procter & Gamble, Corona, Disney, Subway, Hilton Worldwide, Polaris, Starbucks, Google, Tyson, New Balance, AT&T and Sony. Most of his experience is on the agency side. He managed a $250MM collection of consumer, shopper and hospitality agencies at Advantage Solutions comprised of Upshot, Six Speed, Sunflower Group, Eventus, Halverson Group, IN Connected, Edge, and the Marlin Network. The majority of his career was at the helm of Upshot, a full-service creative brand marketing agency in Chicago. Brian’s 30 years of brand marketing and agency experience gives him real-world perspective as well as proven tools and methodologies spanning brand positioning and all aspects of activation. Brian resides in Louisville Kentucky and has been an avid cyclist his entire life. He and his wife, Elizabeth have two wonderful daughters, Genevieve and Lilah. And a dog named Zoe.
Jamie is a seasoned creative mind with a passion for bringing brands to life through innovative design and strategic creative direction. With over two decades of experience in the marketing and advertising industry, Jamie's journey began on Chicago's North Side and has led him to his current home in Louisville, Kentucky. Jamie's career has been shaped by his time spent cultivating creativity and honing his skills at Upshot, where he grew alongside the agency, contributing to its success and reputation for excellence. From crafting creative campaigns and leading creative teams for top brands like Miller Lite, Corona, New Balance, Grubhub, Twin Spires, and Phocus to launching startup brands into the market like Clear Cut Hero and Levo Energy + Focus, Jamie's work has consistently captivated audiences and earned industry recognition. When he is not creating, Jamie balances life with a hard HIIT workout with his wife Amy and relaxing at home with his dog Sniffy.
Ross Park has over 20 years’ experience in the marketing and advertising industry working with Fortune 500 companies on Integrated marketing initiatives for both established, new-to-market and startup brands. He has worked with at&t, Frito Lay, Office Depot, Anheuser Busch, Gillette, Unilever, Beam Suntory, Kraft, Pet Food Express, Wherehouse Bev Co and Constellation brands. His award-winning work is created to drive both brand awareness into conversion opportunities through integrated marketing efforts. Ross has spent his career working in all facets of marketing, from brand building, shopper marketing, national retail, digital/social, experiential all the way to sponsorship. With the goal of building a holistic marketing perspective to bring brands forth to the world. He focuses on brand storytelling and the ability to connect with audiences across target segments.
When not conquering consumer databases, Ross can be found playing Legos with his 3 kiddos, educating them on music, outside running on the trail or trying to catch a show. Which happens more and more rarely with 3 kids. So, this has been replaced with Spotify and kitchen dance parties with the family. Still great.
Great marketing takes the whole brain, the left side which helps manage tasks and analytical thought, and the right side which supports creativity. As a business owner, it's hard for your left brain not to dominate because of day-to-day demands are always present. The joyride is the answer to unlocking your creativity.
Science has proven that exercise is like fertilizer for the brain. It sparks creativity and helps us be more innovative. And joyrides specifically, when you head out (hopefully on a bike) with the idea of wandering or exploring, allows your mind to venture into new territories of thought. So go for a joyride and discover inspiring ideas for your brand along the way.
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