Cypher Energy Drink
Cypher is a Latin-crafted energy drink that unlocks a new kind of energy that flows all day. It’s packed with 260 mg of caffeine, 3 grams of protein, 2 grams of fiber, hydrating electrolytes, and zero sugar. And with no carbonation, it drinks like juice. Cypher is available in three Latin flavors. Joyride created the brand identity, packaging, and website, then launched it with ‘Viva La Energia,’ a campaign featuring Grammy-nominated producer Foreign Teck across digital, social, and retail.
Clear Cut Hero
Clear Cut Hero is a healthy hydration beverage that is taking the sports drink market by storm. The Joyride team created the name, brand identity, tagline, and packaging. Then developed and executed launch marketing that included website, social media, influencer marketing, paid media, point-of-sale, trade marketing, and several big bets like the Arnold Fitness Expo, NFL Combine, and the Kroger Wellness Experience. The efforts have the brand punching ‘above its weight’ in terms of buzz, sales, distribution, and retail sell-in.
Phocus
The Joyride team created a social media campaign called ‘Never Lose Your Phocus’ to refresh the brand at the beginning of 2024. Social content spanned brand, lifestyle, flavor, ingredient, and topical messaging pillars across all relevant social media platforms. The campaign contemporized the brand, grew followers, and increased social engagement rates.
Levo Energy + Focus
Levo Energy + Focus is a small bottle making a big splash. Joyride created the name, brand identity, tagline, and packaging. Then developed and executed launch marketing that included website, social media, point-of-sale, and trade marketing. Levo, which means ‘to elevate’ in Latin, is an appropriate way to describe the impact this brand is having on the energy shot market.
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